Forecasting is most effective when used as a diagnostic tool alongside aspirational targets. Our customer needed their forecasting to serve as an early-warning tool for funnel performance, by critical dimensions - unlocking rapid-response to their customer funnel.

The intersection of streamlined design and extensibility produces the dashboard sweet spot; where reporting is available immediately, and measurable hours of analyst time are saved.

We work with a customer to produce a dashboard template that meets 80% of their use cases, and consumes 20% of the creation time that older dashboards took.

When a customer’s data became outdated by a tectonic shift in business strategy, the best solution was a fundamental transformation in the customer’s marketing data.